{"id":117,"date":"2023-06-08T15:45:12","date_gmt":"2023-06-08T15:45:12","guid":{"rendered":"https:\/\/seo.gtd.ro\/optimizare\/?p=117"},"modified":"2023-06-08T15:45:13","modified_gmt":"2023-06-08T15:45:13","slug":"care-este-diferenta-dintre-seo-si-sem","status":"publish","type":"post","link":"https:\/\/seo.gtd.ro\/optimizare\/analiza\/care-este-diferenta-dintre-seo-si-sem\/","title":{"rendered":"Care este diferen\u021ba dintre SEO \u0219i SEM?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SEM &#8211; Search Engine Marketing reprezint\u0103 acea parte a strategiei de promovare online care are drept principal obiectiv generarea de v\u00e2nz\u0103ri cu ajutorul motoarelor de c\u0103utare.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEM este despre costuri \u0219i randament. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un specialist SEM ocup\u00e2ndu-se cu optimizarea campaniilor publicitare pentru a ob\u021bine un volum c\u00e2t mai mare de v\u00e2nz\u0103ri, cheltuind c\u00e2t mai eficient resursele pentru a ob\u021bine un randament c\u00e2t mai bun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Principala metod\u0103 folosit\u0103 \u00een SEM este aceea a publicit\u0103\u021bii pl\u0103tite pe paginile cu rezultate afi\u0219ate de motoarele de c\u0103utare. De ce este aceasta o metod\u0103 preferat\u0103? Pentru c\u0103 se adreseaz\u0103 direct celor care caut\u0103 serviciile \u0219i produsele ce se doresc a fi promovate \u0219i pentru c\u0103 exista instrumente destul de precise cu ajutorul c\u0103rora se pot vedea cheltuielile \u00een raport cu v\u00e2nz\u0103rile generate defalcat pe fiecare expresie de &#8222;cuvinte cheie&#8221; folosite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultatele ob\u021binute de un specialist SEM se pot vedea imediat, dar \u0219i costurile generate de aceast\u0103 activitate sunt pe m\u0103sur\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO este despre optimizare. Un specialist SEO ajut\u0103 motoarele de c\u0103utare s\u0103 vad\u0103 c\u00e2t de relevant\u0103 este o pagin\u0103 web pentru ca ea s\u0103 fie afi\u0219at\u0103 c\u00e2t mai sus \u00een rezultatele afi\u0219ate de motoarele de c\u0103utare. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Majoritatea c\u0103ut\u0103rilor nu afi\u0219eaz\u0103 dec\u00e2t 10 rezultate organice (naturale) pe prima pagin\u0103, deci este destul de mare efortul ce trebuie depus pentru a convinge un motor de c\u0103utare precum Google c\u0103 una dintre miliardele de pagini Web merit\u0103 s\u0103 fie afi\u0219at\u0103 prima sau m\u0103car printre primele 10.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen ciuda eforturilor, \u00een majoritatea cazurilor rezultatele se vor vedea abia peste c\u00e2teva luni pentru c\u0103 exist\u0103 o foarte mare iner\u021bie \u00een clasamentul stabilit de motoarele de c\u0103utare, \u00een principal datorita volumului mare de date ce trebuiesc procesate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>con\u021binutul paginilor trebuie memorat, analizat \u0219i clasificat<\/li>\n\n\n\n<li>comportamentul utilizatorilor care ajung pe acele pagini web trebuie analizat pentru a decide dac\u0103 au g\u0103sit \u0219i au fost mul\u021bumi\u021bi de informa\u021bia prezentat\u0103 referitor la ceea ce c\u0103utau<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e2t SEO c\u00e2t \u0219i SEM sunt componente ale activit\u0103\u021bi de Promovare Online \u0219i se influen\u021beaz\u0103 una pe cealalt\u0103 \u00eentr-at\u00e2t \u00eenc\u00e2t nu prea se poate una f\u0103r\u0103 cealalt\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO f\u0103r\u0103 SEM nu ar aduce v\u00e2nz\u0103ri unui magazin online dec\u00e2t foarte t\u00e2rziu \u0219i foarte greu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEM f\u0103r\u0103 SEO ar fi mult prea costisitor, indiferent c\u00e2t de priceput ar fi specialistul care se ocup\u0103 de campanii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEM &#8211; Search Engine Marketing reprezint\u0103 acea parte a strategiei de promovare online care are drept principal obiectiv generarea de v\u00e2nz\u0103ri cu ajutorul motoarelor de c\u0103utare. SEM este despre costuri \u0219i randament. Un specialist SEM ocup\u00e2ndu-se cu optimizarea campaniilor publicitare pentru a ob\u021bine un volum c\u00e2t mai mare de v\u00e2nz\u0103ri, cheltuind c\u00e2t mai eficient resursele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analiza"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Care este diferen\u021ba dintre SEO \u0219i SEM? - Optimizare SEO<\/title>\n<meta name=\"description\" content=\"Care este diferen\u021ba dintre SEO \u0219i SEM? - analiza - SEM - Search Engine Marketing reprezint\u0103 acea parte a strategiei de promovare online care are drept principal obiectiv generarea de v\u00e2nz\u0103ri cu ajutorul\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.gtd.ro\/optimizare\/analiza\/care-este-diferenta-dintre-seo-si-sem\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Care este diferen\u021ba dintre SEO \u0219i SEM? 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