{"id":312,"date":"2026-10-24T12:16:44","date_gmt":"2026-10-24T12:16:44","guid":{"rendered":"https:\/\/seo.gtd.ro\/optimizare\/?p=312"},"modified":"2026-10-24T12:20:05","modified_gmt":"2026-10-24T12:20:05","slug":"manual-seo-capitol-3-seo-organic-reclame-google-ads-si-rezultate-locale","status":"publish","type":"post","link":"https:\/\/seo.gtd.ro\/optimizare\/manual-seo\/manual-seo-capitol-3-seo-organic-reclame-google-ads-si-rezultate-locale\/","title":{"rendered":"SEO organic, reclame Google Ads \u0219i rezultate locale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Capitolul 3 din Manual SEO \u00b7 Fundamentele SEO \u00b7 Nivel: \u00cencep\u0103tor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2nd cau\u021bi pe Google \u201eelectrician Bucure\u0219ti\u201d, po\u021bi vedea anun\u021buri marcate \u201eSponsorizat\u201d, o hart\u0103 cu firme din apropiere \u0219i rezultate obi\u0219nuite c\u0103tre site-uri. Toate \u00eencearc\u0103 s\u0103 r\u0103spund\u0103 aceleia\u0219i c\u0103ut\u0103ri, dar ajung acolo prin mecanisme diferite. Dac\u0103 vrei s\u0103 atragi vizitatori sau clien\u021bi, este esen\u021bial s\u0103 \u00een\u021belegi diferen\u021ba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pe scurt:<\/strong> SEO organic \u00eembun\u0103t\u0103\u021be\u0219te vizibilitatea paginilor \u00een rezultatele nepl\u0103tite; Google Ads cump\u0103r\u0103 oportunitatea de afi\u0219are prin campanii publicitare; SEO local urm\u0103re\u0219te relevan\u021ba \u0219i vizibilitatea unei afaceri \u00een c\u0103ut\u0103rile geografice \u0219i \u00een Google Maps. Niciuna dintre metode nu garanteaz\u0103 prima pozi\u021bie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/seo.gtd.ro\/optimizare\/wp-content\/uploads\/manual-seo\/seo-organic-google-ads-rezultate-locale.webp\" alt=\"Infografic comparativ: SEO organic, anun\u021buri Google Ads \u0219i rezultate locale Google Maps\"\/><figcaption class=\"wp-element-caption\">Trei tipuri de vizibilitate \u00een Google. Interfe\u021bele \u0219i firmele ilustrate sunt exemple grafice, nu capturi reale sau pozi\u021bii garantate.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. SEO organic: vizibilitate c\u00e2\u0219tigat\u0103 prin utilitate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultatele organice sunt paginile pe care Google le selecteaz\u0103 pentru c\u0103 le consider\u0103 relevante pentru o c\u0103utare. Proprietarul site-ului nu pl\u0103te\u0219te Google pentru fiecare clic primit din aceste rezultate. Totu\u0219i, SEO nu este \u201egratuit\u201d \u00een sens economic: documentarea, redactarea, dezvoltarea \u0219i \u00eentre\u021binerea unui site consum\u0103 timp sau bani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De exemplu, o pagin\u0103 intitulat\u0103 \u201eRepara\u021bii instala\u021bii electrice \u00een Bucure\u0219ti\u201d poate ap\u0103rea pentru c\u0103ut\u0103ri relevante dac\u0103 descrie clar serviciile, zona acoperit\u0103, condi\u021biile de lucru \u0219i modalit\u0103\u021bile de contact. Simplul fapt c\u0103 expresia \u201eelectrician Bucure\u0219ti\u201d apare de 30 de ori nu o face mai util\u0103.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Avantaje:<\/strong> poate aduce trafic pe termen lung, cre\u0219te \u00eencrederea \u0219i valorific\u0103 articolele sau paginile existente.<\/li><li><strong>Limite:<\/strong> rezultatele pot ap\u0103rea lent, pozi\u021biile se schimb\u0103, iar Google nu garanteaz\u0103 indexarea sau clasarea unei pagini.<\/li><li><strong>Potrivit pentru:<\/strong> ghiduri, pagini de servicii, produse, compara\u021bii \u0219i \u00eentreb\u0103ri frecvente.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Google Ads: vizibilitate publicitar\u0103, nu clasare organic\u0103<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads este platforma prin care po\u021bi crea campanii pentru a afi\u0219a anun\u021buri persoanelor care caut\u0103 anumite produse sau servicii. \u00cen campaniile Search, multe anun\u021buri folosesc un model de licitare la clic (PPC), dar platforma include \u0219i alte formate \u0219i strategii de plat\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anun\u021burile sunt marcate ca publicitate, de regul\u0103 prin etichete precum \u201eSponsorizat\u201d. Pozi\u021bia \u0219i afi\u0219area lor depind de licita\u021bie, relevan\u021b\u0103, calitatea anun\u021bului \u0219i a paginii de destina\u021bie, contextul c\u0103ut\u0103rii \u0219i al\u021bi factori. Un buget mai mare nu cump\u0103r\u0103 automat primul loc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0103 presupunem c\u0103 un electrician are disponibilitate pentru interven\u021bii urgente \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103. O campanie poate atrage cereri rapid, \u00een timp ce paginile organice sunt dezvoltate pentru o perioad\u0103 mai lung\u0103. C\u00e2nd bugetul se epuizeaz\u0103 sau campania se opre\u0219te, anun\u021burile nu mai ofer\u0103 aceea\u0219i expunere.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Avantaje:<\/strong> control asupra bugetului, zonelor vizate, mesajului \u0219i perioadei campaniei; rezultate poten\u021bial rapide.<\/li><li><strong>Limite:<\/strong> costurile pot cre\u0219te \u00een pie\u021be competitive; clicurile nu garanteaz\u0103 clien\u021bi; campaniile necesit\u0103 m\u0103surare \u0219i optimizare.<\/li><li><strong>Potrivit pentru:<\/strong> oferte limitate, lans\u0103ri, servicii urgente sau testarea cererii pentru o ofert\u0103.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Rezultatele locale: c\u00e2nd conteaz\u0103 unde se afl\u0103 clientul<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru c\u0103ut\u0103ri precum \u201eelectrician aproape de mine\u201d, \u201eservice laptop Sector 5\u201d sau \u201ecafenea deschis\u0103 acum\u201d, Google poate afi\u0219a un grup de rezultate locale \u0219i o hart\u0103. Aceste rezultate sunt legate de profilurile firmelor \u0219i de informa\u021biile geografice disponibile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un <strong>Profil al Companiei pe Google<\/strong> (Google Business Profile) poate afi\u0219a numele firmei, categoria, programul, telefonul, adresa sau aria de servicii, fotografii \u0219i recenzii. Crearea \u0219i administrarea profilului sunt gratuite, dar asta nu \u00eenseamn\u0103 c\u0103 afi\u0219area \u00een primele rezultate este garantat\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google descrie clasarea local\u0103 \u00een principal prin <strong>relevan\u021b\u0103, distan\u021b\u0103 \u0219i notorietate<\/strong> (prominence). De aceea, doi oameni care caut\u0103 aceea\u0219i expresie din cartiere diferite pot vedea rezultate diferite.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Relevan\u021b\u0103:<\/strong> c\u00e2t de bine corespunde afacerea c\u0103ut\u0103rii.<\/li><li><strong>Distan\u021b\u0103:<\/strong> c\u00e2t de aproape este afacerea de locul indicat sau estimat al utilizatorului.<\/li><li><strong>Notorietate:<\/strong> c\u00e2t de cunoscut\u0103 este afacerea, inclusiv prin informa\u021bii \u0219i men\u021biuni de pe web \u0219i prin recenzii.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru un prestator care lucreaz\u0103 la domiciliul clien\u021bilor, profilul trebuie configurat conform regulilor Google pentru <em>afaceri cu arie de servicii<\/em>. Nu inventa un sediu deschis publicului \u0219i nu folosi adrese la care firma nu este eligibil\u0103 s\u0103 fie reprezentat\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Cum recuno\u0219ti cele trei tipuri de rezultate<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Tip<\/th><th>Cum \u00eel identifici<\/th><th>Ce pl\u0103te\u0219ti<\/th><th>Ce controlezi<\/th><\/tr><\/thead><tbody><tr><td>SEO organic<\/td><td>Rezultat obi\u0219nuit, f\u0103r\u0103 etichet\u0103 de reclam\u0103<\/td><td>Nu pl\u0103te\u0219ti Google per clic; investe\u0219ti \u00een site \u0219i con\u021binut<\/td><td>Con\u021binutul \u0219i optimizarea, nu pozi\u021bia<\/td><\/tr><tr><td>Google Ads<\/td><td>Anun\u021b marcat \u201eSponsorizat\u201d sau echivalent<\/td><td>Costuri publicitare, conform campaniei<\/td><td>Bugetul, direc\u021bionarea \u0219i anun\u021burile, nu o pozi\u021bie fix\u0103<\/td><\/tr><tr><td>Rezultate locale<\/td><td>Hart\u0103, list\u0103 de firme, profiluri<\/td><td>Profilul este gratuit; promovarea pl\u0103tit\u0103 e separat\u0103<\/td><td>Datele profilului \u0219i reputa\u021bia, nu ordinea exact\u0103<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aspectul paginii Google se schimb\u0103 \u00een timp \u0219i difer\u0103 \u00eentre telefon \u0219i desktop. Pot ap\u0103rea \u0219i alte elemente: imagini, videoclipuri, fragmente speciale, rezultate pentru cump\u0103r\u0103turi sau rezumate generate cu AI. Nu toate c\u0103ut\u0103rile afi\u0219eaz\u0103 toate cele trei categorii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Exemplu concret: un electrician din Bucure\u0219ti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Imagineaz\u0103-\u021bi o firm\u0103 mic\u0103 ce ofer\u0103 montaj de prize, depanare \u0219i verific\u0103ri de instala\u021bii electrice. Are un site \u0219i un num\u0103r de telefon, dar prime\u0219te pu\u021bine solicit\u0103ri.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Prin SEO organic:<\/strong> public\u0103 pagini distincte pentru servicii reale, cu informa\u021bii despre interven\u021bii, arii acoperite, condi\u021bii \u0219i r\u0103spunsuri la \u00eentreb\u0103rile clien\u021bilor.<\/li><li><strong>Prin Google Ads:<\/strong> poate testa o campanie pentru \u201erepara\u021bii instala\u021bie electric\u0103 Bucure\u0219ti\u201d, cu buget zilnic controlat \u0219i urm\u0103rirea apelurilor sau formularelor.<\/li><li><strong>Prin SEO local:<\/strong> completeaz\u0103 profilul eligibil al firmei, programul, categoria potrivit\u0103, aria de servicii \u0219i fotografiile autentice; \u00eencurajeaz\u0103 recenziile sincere, f\u0103r\u0103 stimulente interzise.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aceste trei ac\u021biuni nu se exclud. Un client poate descoperi firma \u00een Maps, poate consulta apoi site-ul \u0219i poate reveni ulterior printr-o c\u0103utare organic\u0103. Tocmai de aceea este util s\u0103 urm\u0103re\u0219ti <strong>solicit\u0103rile reale<\/strong>, nu doar pozi\u021biile sau num\u0103rul de vizitatori.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Ce metod\u0103 alegi \u00een func\u021bie de obiectiv?<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Obiectiv<\/th><th>Punct de plecare recomandat<\/th><\/tr><\/thead><tbody><tr><td>Ai nevoie de cereri \u00een urm\u0103toarele zile<\/td><td>Testeaz\u0103 Google Ads, dac\u0103 ai buget \u0219i o pagin\u0103 de destina\u021bie bun\u0103<\/td><\/tr><tr><td>Vrei trafic informativ pe termen lung<\/td><td>Investe\u0219te \u00een SEO organic \u0219i con\u021binut util<\/td><\/tr><tr><td>Ai o firm\u0103 care deserve\u0219te o anumit\u0103 zon\u0103<\/td><td>Configureaz\u0103 corect Google Business Profile \u0219i paginile locale relevante<\/td><\/tr><tr><td>Vrei s\u0103 reduci dependen\u021ba de un singur canal<\/td><td>Combin\u0103 SEO organic, prezen\u021b\u0103 local\u0103 \u0219i publicitate m\u0103surat\u0103<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aten\u021bie la o confuzie frecvent\u0103: <strong>plata pentru Google Ads nu \u00eembun\u0103t\u0103\u021be\u0219te direct pozi\u021bia organic\u0103<\/strong>. Sunt sisteme distincte. O campanie poate aduce vizitatori \u0219i informa\u021bii utile despre cerere, dar nu cump\u0103r\u0103 autoritate SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Cum m\u0103sori rezultatele f\u0103r\u0103 s\u0103 te p\u0103c\u0103le\u0219ti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru SEO organic, \u00eencepe cu <strong>Google Search Console<\/strong>: vezi pentru ce c\u0103ut\u0103ri apar paginile tale, c\u00e2te afi\u0219\u0103ri \u0219i clicuri primesc \u0219i cum evolueaz\u0103 performan\u021ba. Datele nu reprezint\u0103 fiecare c\u0103utare individual\u0103 \u0219i pot exista \u00eent\u00e2rzieri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru traficul \u0219i comportamentul vizitatorilor, po\u021bi folosi <strong>Google Analytics 4<\/strong>, configurat cu respectarea cerin\u021belor de consim\u021b\u0103m\u00e2nt aplicabile. Pentru reclame, urm\u0103re\u0219te costul \u0219i conversiile \u00een Google Ads. Pentru profilul local, consult\u0103 indicatorii de performan\u021b\u0103 disponibili \u00een Google Business Profile.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Clicuri:<\/strong> c\u00e2\u021bi utilizatori au accesat rezultatul sau anun\u021bul.<\/li><li><strong>Conversii:<\/strong> ac\u021biuni valoroase, precum apeluri, formulare sau comenzi, definite \u0219i m\u0103surate corect.<\/li><li><strong>Cost per conversie:<\/strong> cheltuiala publicitar\u0103 raportat\u0103 la conversiile m\u0103surate.<\/li><li><strong>Calitatea solicit\u0103rilor:<\/strong> c\u00e2te contacte se transform\u0103 \u00een clien\u021bi reali, nu doar \u00een vizite.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">8. Gre\u0219eli frecvente<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u0103 crezi c\u0103 un rezultat organic este gratuit de produs \u0219i \u00eentre\u021binut.<\/li><li>S\u0103 presupui c\u0103 prima pozi\u021bie poate fi garantat\u0103 de o agen\u021bie SEO.<\/li><li>S\u0103 confunzi anun\u021burile sponsorizate cu rezultatele naturale.<\/li><li>S\u0103 adaugi cuvinte-cheie sau localit\u0103\u021bi care nu corespund serviciilor oferite.<\/li><li>S\u0103 creezi profiluri Google Business fictive sau duplicate pentru a ocupa harta.<\/li><li>S\u0103 investe\u0219ti \u00een reclame f\u0103r\u0103 s\u0103 verifici dac\u0103 vizitatorii pot contacta u\u0219or firma.<\/li><li>S\u0103 m\u0103sori doar traficul, f\u0103r\u0103 s\u0103 urm\u0103re\u0219ti solicit\u0103rile \u0219i veniturile.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">9. Exerci\u021biu practic: analizeaz\u0103 o c\u0103utare din domeniul t\u0103u<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deschide Google \u00eentr-o fereastr\u0103 privat\u0103 \u0219i caut\u0103 o expresie relevant\u0103 pentru activitatea ta. Noteaz\u0103 c\u0103 rezultatele pot depinde \u00een continuare de localizare, dispozitiv \u0219i context.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Identific\u0103 rezultatele marcate \u201eSponsorizat\u201d, dac\u0103 exist\u0103.<\/li><li>Verific\u0103 dac\u0103 apare o hart\u0103 sau un grup de firme locale.<\/li><li>Alege primele trei rezultate organice vizibile \u0219i observ\u0103 ce \u00eentreb\u0103ri rezolv\u0103 paginile lor.<\/li><li>Scrie ce ar putea oferi site-ul t\u0103u mai clar: pre\u021buri orientative, fotografii, explica\u021bii, garan\u021bii sau date de contact.<\/li><li>Alege un singur indicator de urm\u0103rit \u00een urm\u0103toarele 30 de zile: clicuri organice, apeluri relevante sau formulare primite.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">10. \u00centreb\u0103ri frecvente<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Dac\u0103 pl\u0103tesc Google Ads, voi urca \u0219i \u00een rezultatele organice?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nu direct. Publicitatea \u0219i clasarea organic\u0103 sunt sisteme separate. Po\u021bi folosi datele campaniei pentru a \u00een\u021belege mai bine interesul clien\u021bilor, dar plata reclamelor nu cump\u0103r\u0103 pozi\u021bii SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pot ap\u0103rea \u00een Google Maps f\u0103r\u0103 un site?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unele firme eligibile pot avea profil \u0219i pot ap\u0103rea \u00een rezultatele locale f\u0103r\u0103 un site propriu. Un site util r\u0103m\u00e2ne \u00eens\u0103 important pentru explica\u021bii detaliate, credibilitate \u0219i conversii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Este SEO local acela\u0219i lucru cu SEO organic?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au multe principii comune, dar SEO local se concentreaz\u0103 pe c\u0103ut\u0103rile cu inten\u021bie geografic\u0103 \u0219i pe informa\u021biile despre afacere. Rezultatele locale \u0219i cele organice sunt prezent\u0103ri diferite, care pot ap\u0103rea pe aceea\u0219i pagin\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e2t dureaz\u0103 p\u00e2n\u0103 v\u0103d rezultate?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depinde de concuren\u021b\u0103, starea site-ului, istoricul domeniului, calitatea informa\u021biilor \u0219i tipul c\u0103ut\u0103rii. Reclamele pot \u00eencepe s\u0103 genereze trafic dup\u0103 activare, \u00een timp ce SEO organic cere de regul\u0103 evaluare pe parcursul mai multor s\u0103pt\u0103m\u00e2ni sau luni. Niciun interval nu este garantat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concluzie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO organic, Google Ads \u0219i rezultatele locale nu sunt trei denumiri pentru acela\u0219i lucru. Primul construie\u0219te vizibilitate nepl\u0103tit\u0103, al doilea ofer\u0103 expunere publicitar\u0103 controlat\u0103 prin buget, iar al treilea ajut\u0103 oamenii s\u0103 g\u0103seasc\u0103 afaceri relevante \u00eentr-o zon\u0103. O strategie s\u0103n\u0103toas\u0103 porne\u0219te de la \u00eentrebarea \u201eCe are nevoie clientul s\u0103 g\u0103seasc\u0103?\u201d \u0219i abia apoi alege canalul potrivit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Surse oficiale \u0219i lecturi suplimentare<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Central \u2014 SEO Starter Guide<\/a><\/li><li><a href=\"https:\/\/support.google.com\/business\/answer\/7091\" target=\"_blank\" rel=\"noopener noreferrer\">Google Business Profile \u2014 \u00cembun\u0103t\u0103\u021birea clas\u0103rii locale<\/a><\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722122\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads \u2014 Despre clasarea anun\u021burilor<\/a><\/li><li><a href=\"https:\/\/support.google.com\/business\/answer\/3038177\" target=\"_blank\" rel=\"noopener noreferrer\">Google Business Profile \u2014 Reguli pentru reprezentarea afacerii<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00cen capitolul urm\u0103tor:<\/strong> \u201eC\u00e2t dureaz\u0103 SEO \u0219i ce rezultate sunt realiste?\u201d \u2014 discut\u0103m despre a\u0219tept\u0103ri, timp, concuren\u021b\u0103 \u0219i obiective m\u0103surabile.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Capitolul 3 din Manual SEO: SEO organic, reclame Google Ads \u0219i rezultate locale.<\/p>\n","protected":false},"author":1,"featured_media":375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manual-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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